"The Parsa Atelier line is a direct consequence of Ben Parsa's cultural background, heritage and his course of life. Ben Parsa, A Persian, Dutch, American was introduced to Persian Caligraphy at a young age. He grew up with the poetry of Hafez, Khayyam and the writings of Ferdowsi, which influenced his artistic style and taste at an early age. However growing up and being exposed to different cultures and backgrounds is what made this cultural explosion of Parsa Atelier possible. The designs are inspired by ancient Persian poems, and are directly related to our current rock/pop culture. As a music, movie and pop culture fanatic it was only natural for Ben Parsa to combine these art forms in his designs. His creations carry the themes that keep us entangled in the grind of life, such as love, wisdom, ethics, religion and happiness."
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